Pay-as-you go pricing for the WhatsApp Business API.
Our transparent, scalable WhatsApp pricing makes it easy to understand how much you’ll pay to send WhatsApp messages from your business.
Disclaimer
Meta WhatsApp rates vary by destination market and category. The prices shown are estimates.
If an account has custom pricing/agreements, final billing may differ.
WhatsApp pricing is calculated based on RebueText's per-message fee, plus Meta’s per-template message fee, which RebueText passes through to customers. RebueText's per-message fee for WhatsApp is $0.005, outbound. Meta’s per-template message fees are shown below.
Markup: 0%
Platform fee: $0.005
FX: 1 USD = 129.2600 KES
Conversation Categories Explained
| Type | Description |
|---|---|
| Marketing | Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These include offers, promos, related product suggestions, and abandoned cart reminders. |
| Utility | Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update). |
| Authentication | Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey. |
| Service | User-initiated customer support messages. These enable businesses to manage incoming inquiries. Opening a user message opens a 24-hour customer service window which resets with each user message. |
Note: Marketing, Utility, and Authentication conversations can only be initiated using approved WhatsApp message templates.
Quick Calculator
Detects market by phone prefixMeta
Our Price
Rate Card (Meta vs Our Price)
| Market | Type | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|---|
| Argentina | country |
Meta
$0.061800
KES 7.9883
Our price
$0.066800
KES 8.6346
|
Meta
$0.026000
KES 3.3608
Our price
$0.031000
KES 4.0071
|
Meta
$0.026000
KES 3.3608
Our price
$0.031000
KES 4.0071
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Brazil | country |
Meta
$0.062500
KES 8.0788
Our price
$0.067500
KES 8.7251
|
Meta
$0.006800
KES 0.8790
Our price
$0.011800
KES 1.5253
|
Meta
$0.006800
KES 0.8790
Our price
$0.011800
KES 1.5253
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Chile | country |
Meta
$0.088900
KES 11.4912
Our price
$0.093900
KES 12.1375
|
Meta
$0.020000
KES 2.5852
Our price
$0.025000
KES 3.2315
|
Meta
$0.020000
KES 2.5852
Our price
$0.025000
KES 3.2315
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Colombia | country |
Meta
$0.012500
KES 1.6158
Our price
$0.017500
KES 2.2621
|
Meta
$0.000800
KES 0.1034
Our price
$0.005800
KES 0.7497
|
Meta
$0.000800
KES 0.1034
Our price
$0.005800
KES 0.7497
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Egypt | country |
Meta
$0.064400
KES 8.3243
Our price
$0.069400
KES 8.9706
|
Meta
$0.003600
KES 0.4653
Our price
$0.008600
KES 1.1116
|
Meta
$0.003600
KES 0.4653
Our price
$0.008600
KES 1.1116
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| France | country |
Meta
$0.085900
KES 11.1034
Our price
$0.090900
KES 11.7497
|
Meta
$0.030000
KES 3.8778
Our price
$0.035000
KES 4.5241
|
Meta
$0.030000
KES 3.8778
Our price
$0.035000
KES 4.5241
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Germany | country |
Meta
$0.136500
KES 17.6440
Our price
$0.141500
KES 18.2903
|
Meta
$0.055000
KES 7.1093
Our price
$0.060000
KES 7.7556
|
Meta
$0.055000
KES 7.1093
Our price
$0.060000
KES 7.7556
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| India | country |
Meta
$0.011800
KES 1.5253
Our price
$0.016800
KES 2.1716
|
Meta
$0.001400
KES 0.1810
Our price
$0.006400
KES 0.8273
|
Meta
$0.001400
KES 0.1810
Our price
$0.006400
KES 0.8273
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Indonesia | country |
Meta
$0.041100
KES 5.3126
Our price
$0.046100
KES 5.9589
|
Meta
$0.025000
KES 3.2315
Our price
$0.030000
KES 3.8778
|
Meta
$0.025000
KES 3.2315
Our price
$0.030000
KES 3.8778
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Israel | country |
Meta
$0.035300
KES 4.5629
Our price
$0.040300
KES 5.2092
|
Meta
$0.005300
KES 0.6851
Our price
$0.010300
KES 1.3314
|
Meta
$0.005300
KES 0.6851
Our price
$0.010300
KES 1.3314
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Italy | country |
Meta
$0.069100
KES 8.9319
Our price
$0.074100
KES 9.5782
|
Meta
$0.030000
KES 3.8778
Our price
$0.035000
KES 4.5241
|
Meta
$0.030000
KES 3.8778
Our price
$0.035000
KES 4.5241
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Malaysia | country |
Meta
$0.086000
KES 11.1164
Our price
$0.091000
KES 11.7627
|
Meta
$0.014000
KES 1.8096
Our price
$0.019000
KES 2.4559
|
Meta
$0.014000
KES 1.8096
Our price
$0.019000
KES 2.4559
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Mexico | country |
Meta
$0.030500
KES 3.9424
Our price
$0.035500
KES 4.5887
|
Meta
$0.008500
KES 1.0987
Our price
$0.013500
KES 1.7450
|
Meta
$0.008500
KES 1.0987
Our price
$0.013500
KES 1.7450
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Netherlands | country |
Meta
$0.159700
KES 20.6428
Our price
$0.164700
KES 21.2891
|
Meta
$0.050000
KES 6.4630
Our price
$0.055000
KES 7.1093
|
Meta
$0.050000
KES 6.4630
Our price
$0.055000
KES 7.1093
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Nigeria | country |
Meta
$0.051600
KES 6.6698
Our price
$0.056600
KES 7.3161
|
Meta
$0.006700
KES 0.8660
Our price
$0.011700
KES 1.5123
|
Meta
$0.006700
KES 0.8660
Our price
$0.011700
KES 1.5123
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Pakistan | country |
Meta
$0.047300
KES 6.1140
Our price
$0.052300
KES 6.7603
|
Meta
$0.005400
KES 0.6980
Our price
$0.010400
KES 1.3443
|
Meta
$0.005400
KES 0.6980
Our price
$0.010400
KES 1.3443
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Peru | country |
Meta
$0.070300
KES 9.0870
Our price
$0.075300
KES 9.7333
|
Meta
$0.020000
KES 2.5852
Our price
$0.025000
KES 3.2315
|
Meta
$0.020000
KES 2.5852
Our price
$0.025000
KES 3.2315
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Russia | country |
Meta
$0.080200
KES 10.3667
Our price
$0.085200
KES 11.0130
|
Meta
$0.040000
KES 5.1704
Our price
$0.045000
KES 5.8167
|
Meta
$0.040000
KES 5.1704
Our price
$0.045000
KES 5.8167
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Saudi Arabia | country |
Meta
$0.045500
KES 5.8813
Our price
$0.050500
KES 6.5276
|
Meta
$0.010700
KES 1.3831
Our price
$0.015700
KES 2.0294
|
Meta
$0.010700
KES 1.3831
Our price
$0.015700
KES 2.0294
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| South Africa | country |
Meta
$0.037900
KES 4.8990
Our price
$0.042900
KES 5.5453
|
Meta
$0.007600
KES 0.9824
Our price
$0.012600
KES 1.6287
|
Meta
$0.007600
KES 0.9824
Our price
$0.012600
KES 1.6287
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Spain | country |
Meta
$0.061500
KES 7.9495
Our price
$0.066500
KES 8.5958
|
Meta
$0.020000
KES 2.5852
Our price
$0.025000
KES 3.2315
|
Meta
$0.020000
KES 2.5852
Our price
$0.025000
KES 3.2315
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Turkey | country |
Meta
$0.010900
KES 1.4089
Our price
$0.015900
KES 2.0552
|
Meta
$0.005300
KES 0.6851
Our price
$0.010300
KES 1.3314
|
Meta
$0.005300
KES 0.6851
Our price
$0.010300
KES 1.3314
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| United Arab Emirates | country |
Meta
$0.049900
KES 6.4501
Our price
$0.054900
KES 7.0964
|
Meta
$0.015700
KES 2.0294
Our price
$0.020700
KES 2.6757
|
Meta
$0.015700
KES 2.0294
Our price
$0.020700
KES 2.6757
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| United Kingdom | country |
Meta
$0.052900
KES 6.8379
Our price
$0.057900
KES 7.4842
|
Meta
$0.022000
KES 2.8437
Our price
$0.027000
KES 3.4900
|
Meta
$0.022000
KES 2.8437
Our price
$0.027000
KES 3.4900
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| North America | region |
Meta
$0.025000
KES 3.2315
Our price
$0.030000
KES 3.8778
|
Meta
$0.003400
KES 0.4395
Our price
$0.008400
KES 1.0858
|
Meta
$0.003400
KES 0.4395
Our price
$0.008400
KES 1.0858
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Africa | region |
Meta
$0.022500
KES 2.9083
Our price
$0.027500
KES 3.5546
|
Meta
$0.004000
KES 0.5170
Our price
$0.009000
KES 1.1633
|
Meta
$0.004000
KES 0.5170
Our price
$0.009000
KES 1.1633
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Asia Pacific | region |
Meta
$0.073200
KES 9.4618
Our price
$0.078200
KES 10.1081
|
Meta
$0.011300
KES 1.4606
Our price
$0.016300
KES 2.1069
|
Meta
$0.011300
KES 1.4606
Our price
$0.016300
KES 2.1069
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Central & Eastern Europe | region |
Meta
$0.086000
KES 11.1164
Our price
$0.091000
KES 11.7627
|
Meta
$0.021200
KES 2.7403
Our price
$0.026200
KES 3.3866
|
Meta
$0.021200
KES 2.7403
Our price
$0.026200
KES 3.3866
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Latin America | region |
Meta
$0.074000
KES 9.5652
Our price
$0.079000
KES 10.2115
|
Meta
$0.011300
KES 1.4606
Our price
$0.016300
KES 2.1069
|
Meta
$0.011300
KES 1.4606
Our price
$0.016300
KES 2.1069
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Middle East | region |
Meta
$0.034100
KES 4.4078
Our price
$0.039100
KES 5.0541
|
Meta
$0.009100
KES 1.1763
Our price
$0.014100
KES 1.8226
|
Meta
$0.009100
KES 1.1763
Our price
$0.014100
KES 1.8226
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Western Europe | region |
Meta
$0.059200
KES 7.6522
Our price
$0.064200
KES 8.2985
|
Meta
$0.017100
KES 2.2103
Our price
$0.022100
KES 2.8566
|
Meta
$0.017100
KES 2.2103
Our price
$0.022100
KES 2.8566
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Other | other |
Meta
$0.060400
KES 7.8073
Our price
$0.065400
KES 8.4536
|
Meta
$0.007700
KES 0.9953
Our price
$0.012700
KES 1.6416
|
Meta
$0.007700
KES 0.9953
Our price
$0.012700
KES 1.6416
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
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