Pay-as-you go pricing for the WhatsApp Business API.
Our transparent, scalable WhatsApp pricing makes it easy to understand how much you’ll pay to send WhatsApp messages from your business.
Disclaimer
Meta WhatsApp rates vary by destination market and category. The prices shown are estimates.
If an account has custom pricing/agreements, final billing may differ.
WhatsApp pricing is calculated based on RebueText's per-message fee, plus Meta’s per-template message fee, which RebueText passes through to customers. RebueText's per-message fee for WhatsApp is $0.005, outbound. Meta’s per-template message fees are shown below.
Markup: 0%
Platform fee: $0.005
FX: 1 USD = 128.8800 KES
Conversation Categories Explained
| Type | Description |
|---|---|
| Marketing | Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These include offers, promos, related product suggestions, and abandoned cart reminders. |
| Utility | Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update). |
| Authentication | Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey. |
| Service | User-initiated customer support messages. These enable businesses to manage incoming inquiries. Opening a user message opens a 24-hour customer service window which resets with each user message. |
Note: Marketing, Utility, and Authentication conversations can only be initiated using approved WhatsApp message templates.
Quick Calculator
Detects market by phone prefixMeta
Our Price
Rate Card (Meta vs Our Price)
| Market | Type | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|---|
| Argentina | country |
Meta
$0.061800
KES 7.9648
Our price
$0.066800
KES 8.6092
|
Meta
$0.026000
KES 3.3509
Our price
$0.031000
KES 3.9953
|
Meta
$0.026000
KES 3.3509
Our price
$0.031000
KES 3.9953
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Brazil | country |
Meta
$0.062500
KES 8.0550
Our price
$0.067500
KES 8.6994
|
Meta
$0.006800
KES 0.8764
Our price
$0.011800
KES 1.5208
|
Meta
$0.006800
KES 0.8764
Our price
$0.011800
KES 1.5208
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Chile | country |
Meta
$0.088900
KES 11.4574
Our price
$0.093900
KES 12.1018
|
Meta
$0.020000
KES 2.5776
Our price
$0.025000
KES 3.2220
|
Meta
$0.020000
KES 2.5776
Our price
$0.025000
KES 3.2220
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Colombia | country |
Meta
$0.012500
KES 1.6110
Our price
$0.017500
KES 2.2554
|
Meta
$0.000800
KES 0.1031
Our price
$0.005800
KES 0.7475
|
Meta
$0.000800
KES 0.1031
Our price
$0.005800
KES 0.7475
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Egypt | country |
Meta
$0.064400
KES 8.2999
Our price
$0.069400
KES 8.9443
|
Meta
$0.003600
KES 0.4640
Our price
$0.008600
KES 1.1084
|
Meta
$0.003600
KES 0.4640
Our price
$0.008600
KES 1.1084
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| France | country |
Meta
$0.085900
KES 11.0708
Our price
$0.090900
KES 11.7152
|
Meta
$0.030000
KES 3.8664
Our price
$0.035000
KES 4.5108
|
Meta
$0.030000
KES 3.8664
Our price
$0.035000
KES 4.5108
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Germany | country |
Meta
$0.136500
KES 17.5921
Our price
$0.141500
KES 18.2365
|
Meta
$0.055000
KES 7.0884
Our price
$0.060000
KES 7.7328
|
Meta
$0.055000
KES 7.0884
Our price
$0.060000
KES 7.7328
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| India | country |
Meta
$0.011800
KES 1.5208
Our price
$0.016800
KES 2.1652
|
Meta
$0.001400
KES 0.1804
Our price
$0.006400
KES 0.8248
|
Meta
$0.001400
KES 0.1804
Our price
$0.006400
KES 0.8248
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Indonesia | country |
Meta
$0.041100
KES 5.2970
Our price
$0.046100
KES 5.9414
|
Meta
$0.025000
KES 3.2220
Our price
$0.030000
KES 3.8664
|
Meta
$0.025000
KES 3.2220
Our price
$0.030000
KES 3.8664
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Israel | country |
Meta
$0.035300
KES 4.5495
Our price
$0.040300
KES 5.1939
|
Meta
$0.005300
KES 0.6831
Our price
$0.010300
KES 1.3275
|
Meta
$0.005300
KES 0.6831
Our price
$0.010300
KES 1.3275
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Italy | country |
Meta
$0.069100
KES 8.9056
Our price
$0.074100
KES 9.5500
|
Meta
$0.030000
KES 3.8664
Our price
$0.035000
KES 4.5108
|
Meta
$0.030000
KES 3.8664
Our price
$0.035000
KES 4.5108
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Malaysia | country |
Meta
$0.086000
KES 11.0837
Our price
$0.091000
KES 11.7281
|
Meta
$0.014000
KES 1.8043
Our price
$0.019000
KES 2.4487
|
Meta
$0.014000
KES 1.8043
Our price
$0.019000
KES 2.4487
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Mexico | country |
Meta
$0.030500
KES 3.9308
Our price
$0.035500
KES 4.5752
|
Meta
$0.008500
KES 1.0955
Our price
$0.013500
KES 1.7399
|
Meta
$0.008500
KES 1.0955
Our price
$0.013500
KES 1.7399
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Netherlands | country |
Meta
$0.159700
KES 20.5821
Our price
$0.164700
KES 21.2265
|
Meta
$0.050000
KES 6.4440
Our price
$0.055000
KES 7.0884
|
Meta
$0.050000
KES 6.4440
Our price
$0.055000
KES 7.0884
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Nigeria | country |
Meta
$0.051600
KES 6.6502
Our price
$0.056600
KES 7.2946
|
Meta
$0.006700
KES 0.8635
Our price
$0.011700
KES 1.5079
|
Meta
$0.006700
KES 0.8635
Our price
$0.011700
KES 1.5079
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Pakistan | country |
Meta
$0.047300
KES 6.0960
Our price
$0.052300
KES 6.7404
|
Meta
$0.005400
KES 0.6960
Our price
$0.010400
KES 1.3404
|
Meta
$0.005400
KES 0.6960
Our price
$0.010400
KES 1.3404
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Peru | country |
Meta
$0.070300
KES 9.0603
Our price
$0.075300
KES 9.7047
|
Meta
$0.020000
KES 2.5776
Our price
$0.025000
KES 3.2220
|
Meta
$0.020000
KES 2.5776
Our price
$0.025000
KES 3.2220
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Russia | country |
Meta
$0.080200
KES 10.3362
Our price
$0.085200
KES 10.9806
|
Meta
$0.040000
KES 5.1552
Our price
$0.045000
KES 5.7996
|
Meta
$0.040000
KES 5.1552
Our price
$0.045000
KES 5.7996
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Saudi Arabia | country |
Meta
$0.045500
KES 5.8640
Our price
$0.050500
KES 6.5084
|
Meta
$0.010700
KES 1.3790
Our price
$0.015700
KES 2.0234
|
Meta
$0.010700
KES 1.3790
Our price
$0.015700
KES 2.0234
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| South Africa | country |
Meta
$0.037900
KES 4.8846
Our price
$0.042900
KES 5.5290
|
Meta
$0.007600
KES 0.9795
Our price
$0.012600
KES 1.6239
|
Meta
$0.007600
KES 0.9795
Our price
$0.012600
KES 1.6239
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Spain | country |
Meta
$0.061500
KES 7.9261
Our price
$0.066500
KES 8.5705
|
Meta
$0.020000
KES 2.5776
Our price
$0.025000
KES 3.2220
|
Meta
$0.020000
KES 2.5776
Our price
$0.025000
KES 3.2220
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Turkey | country |
Meta
$0.010900
KES 1.4048
Our price
$0.015900
KES 2.0492
|
Meta
$0.005300
KES 0.6831
Our price
$0.010300
KES 1.3275
|
Meta
$0.005300
KES 0.6831
Our price
$0.010300
KES 1.3275
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| United Arab Emirates | country |
Meta
$0.049900
KES 6.4311
Our price
$0.054900
KES 7.0755
|
Meta
$0.015700
KES 2.0234
Our price
$0.020700
KES 2.6678
|
Meta
$0.015700
KES 2.0234
Our price
$0.020700
KES 2.6678
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| United Kingdom | country |
Meta
$0.052900
KES 6.8178
Our price
$0.057900
KES 7.4622
|
Meta
$0.022000
KES 2.8354
Our price
$0.027000
KES 3.4798
|
Meta
$0.022000
KES 2.8354
Our price
$0.027000
KES 3.4798
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| North America | region |
Meta
$0.025000
KES 3.2220
Our price
$0.030000
KES 3.8664
|
Meta
$0.003400
KES 0.4382
Our price
$0.008400
KES 1.0826
|
Meta
$0.003400
KES 0.4382
Our price
$0.008400
KES 1.0826
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Africa | region |
Meta
$0.022500
KES 2.8998
Our price
$0.027500
KES 3.5442
|
Meta
$0.004000
KES 0.5155
Our price
$0.009000
KES 1.1599
|
Meta
$0.004000
KES 0.5155
Our price
$0.009000
KES 1.1599
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Asia Pacific | region |
Meta
$0.073200
KES 9.4340
Our price
$0.078200
KES 10.0784
|
Meta
$0.011300
KES 1.4563
Our price
$0.016300
KES 2.1007
|
Meta
$0.011300
KES 1.4563
Our price
$0.016300
KES 2.1007
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Central & Eastern Europe | region |
Meta
$0.086000
KES 11.0837
Our price
$0.091000
KES 11.7281
|
Meta
$0.021200
KES 2.7323
Our price
$0.026200
KES 3.3767
|
Meta
$0.021200
KES 2.7323
Our price
$0.026200
KES 3.3767
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Latin America | region |
Meta
$0.074000
KES 9.5371
Our price
$0.079000
KES 10.1815
|
Meta
$0.011300
KES 1.4563
Our price
$0.016300
KES 2.1007
|
Meta
$0.011300
KES 1.4563
Our price
$0.016300
KES 2.1007
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Middle East | region |
Meta
$0.034100
KES 4.3948
Our price
$0.039100
KES 5.0392
|
Meta
$0.009100
KES 1.1728
Our price
$0.014100
KES 1.8172
|
Meta
$0.009100
KES 1.1728
Our price
$0.014100
KES 1.8172
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Western Europe | region |
Meta
$0.059200
KES 7.6297
Our price
$0.064200
KES 8.2741
|
Meta
$0.017100
KES 2.2038
Our price
$0.022100
KES 2.8482
|
Meta
$0.017100
KES 2.2038
Our price
$0.022100
KES 2.8482
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Other | other |
Meta
$0.060400
KES 7.7844
Our price
$0.065400
KES 8.4288
|
Meta
$0.007700
KES 0.9924
Our price
$0.012700
KES 1.6368
|
Meta
$0.007700
KES 0.9924
Our price
$0.012700
KES 1.6368
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
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