Pay-as-you go pricing for the WhatsApp Business API.
Our transparent, scalable WhatsApp pricing makes it easy to understand how much you’ll pay to send WhatsApp messages from your business.
Disclaimer
Meta WhatsApp rates vary by destination market and category. The prices shown are estimates.
If an account has custom pricing/agreements, final billing may differ.
WhatsApp pricing is calculated based on RebueText's per-message fee, plus Meta’s per-template message fee, which RebueText passes through to customers. RebueText's per-message fee for WhatsApp is $0.005, outbound. Meta’s per-template message fees are shown below.
Markup: 0%
Platform fee: $0.005
FX: 1 USD = 128.5593 KES
Conversation Categories Explained
| Type | Description |
|---|---|
| Marketing | Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These include offers, promos, related product suggestions, and abandoned cart reminders. |
| Utility | Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update). |
| Authentication | Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey. |
| Service | User-initiated customer support messages. These enable businesses to manage incoming inquiries. Opening a user message opens a 24-hour customer service window which resets with each user message. |
Note: Marketing, Utility, and Authentication conversations can only be initiated using approved WhatsApp message templates.
Quick Calculator
Detects market by phone prefixMeta
Our Price
Rate Card (Meta vs Our Price)
| Market | Type | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|---|
| Argentina | country |
Meta
$0.061800
KES 7.9450
Our price
$0.066800
KES 8.5878
|
Meta
$0.026000
KES 3.3425
Our price
$0.031000
KES 3.9853
|
Meta
$0.026000
KES 3.3425
Our price
$0.031000
KES 3.9853
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Brazil | country |
Meta
$0.062500
KES 8.0350
Our price
$0.067500
KES 8.6777
|
Meta
$0.006800
KES 0.8742
Our price
$0.011800
KES 1.5170
|
Meta
$0.006800
KES 0.8742
Our price
$0.011800
KES 1.5170
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Chile | country |
Meta
$0.088900
KES 11.4289
Our price
$0.093900
KES 12.0717
|
Meta
$0.020000
KES 2.5712
Our price
$0.025000
KES 3.2140
|
Meta
$0.020000
KES 2.5712
Our price
$0.025000
KES 3.2140
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Colombia | country |
Meta
$0.012500
KES 1.6070
Our price
$0.017500
KES 2.2498
|
Meta
$0.000800
KES 0.1028
Our price
$0.005800
KES 0.7456
|
Meta
$0.000800
KES 0.1028
Our price
$0.005800
KES 0.7456
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Egypt | country |
Meta
$0.064400
KES 8.2792
Our price
$0.069400
KES 8.9220
|
Meta
$0.003600
KES 0.4628
Our price
$0.008600
KES 1.1056
|
Meta
$0.003600
KES 0.4628
Our price
$0.008600
KES 1.1056
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| France | country |
Meta
$0.085900
KES 11.0432
Our price
$0.090900
KES 11.6860
|
Meta
$0.030000
KES 3.8568
Our price
$0.035000
KES 4.4996
|
Meta
$0.030000
KES 3.8568
Our price
$0.035000
KES 4.4996
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Germany | country |
Meta
$0.136500
KES 17.5483
Our price
$0.141500
KES 18.1911
|
Meta
$0.055000
KES 7.0708
Our price
$0.060000
KES 7.7136
|
Meta
$0.055000
KES 7.0708
Our price
$0.060000
KES 7.7136
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| India | country |
Meta
$0.011800
KES 1.5170
Our price
$0.016800
KES 2.1598
|
Meta
$0.001400
KES 0.1800
Our price
$0.006400
KES 0.8228
|
Meta
$0.001400
KES 0.1800
Our price
$0.006400
KES 0.8228
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Indonesia | country |
Meta
$0.041100
KES 5.2838
Our price
$0.046100
KES 5.9266
|
Meta
$0.025000
KES 3.2140
Our price
$0.030000
KES 3.8568
|
Meta
$0.025000
KES 3.2140
Our price
$0.030000
KES 3.8568
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Israel | country |
Meta
$0.035300
KES 4.5381
Our price
$0.040300
KES 5.1809
|
Meta
$0.005300
KES 0.6814
Our price
$0.010300
KES 1.3242
|
Meta
$0.005300
KES 0.6814
Our price
$0.010300
KES 1.3242
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Italy | country |
Meta
$0.069100
KES 8.8834
Our price
$0.074100
KES 9.5262
|
Meta
$0.030000
KES 3.8568
Our price
$0.035000
KES 4.4996
|
Meta
$0.030000
KES 3.8568
Our price
$0.035000
KES 4.4996
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Malaysia | country |
Meta
$0.086000
KES 11.0561
Our price
$0.091000
KES 11.6989
|
Meta
$0.014000
KES 1.7998
Our price
$0.019000
KES 2.4426
|
Meta
$0.014000
KES 1.7998
Our price
$0.019000
KES 2.4426
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Mexico | country |
Meta
$0.030500
KES 3.9211
Our price
$0.035500
KES 4.5639
|
Meta
$0.008500
KES 1.0928
Our price
$0.013500
KES 1.7355
|
Meta
$0.008500
KES 1.0928
Our price
$0.013500
KES 1.7355
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Netherlands | country |
Meta
$0.159700
KES 20.5309
Our price
$0.164700
KES 21.1737
|
Meta
$0.050000
KES 6.4280
Our price
$0.055000
KES 7.0708
|
Meta
$0.050000
KES 6.4280
Our price
$0.055000
KES 7.0708
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Nigeria | country |
Meta
$0.051600
KES 6.6337
Our price
$0.056600
KES 7.2765
|
Meta
$0.006700
KES 0.8613
Our price
$0.011700
KES 1.5041
|
Meta
$0.006700
KES 0.8613
Our price
$0.011700
KES 1.5041
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Pakistan | country |
Meta
$0.047300
KES 6.0809
Our price
$0.052300
KES 6.7236
|
Meta
$0.005400
KES 0.6942
Our price
$0.010400
KES 1.3370
|
Meta
$0.005400
KES 0.6942
Our price
$0.010400
KES 1.3370
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Peru | country |
Meta
$0.070300
KES 9.0377
Our price
$0.075300
KES 9.6805
|
Meta
$0.020000
KES 2.5712
Our price
$0.025000
KES 3.2140
|
Meta
$0.020000
KES 2.5712
Our price
$0.025000
KES 3.2140
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Russia | country |
Meta
$0.080200
KES 10.3105
Our price
$0.085200
KES 10.9532
|
Meta
$0.040000
KES 5.1424
Our price
$0.045000
KES 5.7852
|
Meta
$0.040000
KES 5.1424
Our price
$0.045000
KES 5.7852
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Saudi Arabia | country |
Meta
$0.045500
KES 5.8494
Our price
$0.050500
KES 6.4922
|
Meta
$0.010700
KES 1.3756
Our price
$0.015700
KES 2.0184
|
Meta
$0.010700
KES 1.3756
Our price
$0.015700
KES 2.0184
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| South Africa | country |
Meta
$0.037900
KES 4.8724
Our price
$0.042900
KES 5.5152
|
Meta
$0.007600
KES 0.9771
Our price
$0.012600
KES 1.6198
|
Meta
$0.007600
KES 0.9771
Our price
$0.012600
KES 1.6198
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Spain | country |
Meta
$0.061500
KES 7.9064
Our price
$0.066500
KES 8.5492
|
Meta
$0.020000
KES 2.5712
Our price
$0.025000
KES 3.2140
|
Meta
$0.020000
KES 2.5712
Our price
$0.025000
KES 3.2140
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Turkey | country |
Meta
$0.010900
KES 1.4013
Our price
$0.015900
KES 2.0441
|
Meta
$0.005300
KES 0.6814
Our price
$0.010300
KES 1.3242
|
Meta
$0.005300
KES 0.6814
Our price
$0.010300
KES 1.3242
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| United Arab Emirates | country |
Meta
$0.049900
KES 6.4151
Our price
$0.054900
KES 7.0579
|
Meta
$0.015700
KES 2.0184
Our price
$0.020700
KES 2.6612
|
Meta
$0.015700
KES 2.0184
Our price
$0.020700
KES 2.6612
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| United Kingdom | country |
Meta
$0.052900
KES 6.8008
Our price
$0.057900
KES 7.4436
|
Meta
$0.022000
KES 2.8283
Our price
$0.027000
KES 3.4711
|
Meta
$0.022000
KES 2.8283
Our price
$0.027000
KES 3.4711
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| North America | region |
Meta
$0.025000
KES 3.2140
Our price
$0.030000
KES 3.8568
|
Meta
$0.003400
KES 0.4371
Our price
$0.008400
KES 1.0799
|
Meta
$0.003400
KES 0.4371
Our price
$0.008400
KES 1.0799
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Africa | region |
Meta
$0.022500
KES 2.8926
Our price
$0.027500
KES 3.5354
|
Meta
$0.004000
KES 0.5142
Our price
$0.009000
KES 1.1570
|
Meta
$0.004000
KES 0.5142
Our price
$0.009000
KES 1.1570
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Asia Pacific | region |
Meta
$0.073200
KES 9.4105
Our price
$0.078200
KES 10.0533
|
Meta
$0.011300
KES 1.4527
Our price
$0.016300
KES 2.0955
|
Meta
$0.011300
KES 1.4527
Our price
$0.016300
KES 2.0955
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Central & Eastern Europe | region |
Meta
$0.086000
KES 11.0561
Our price
$0.091000
KES 11.6989
|
Meta
$0.021200
KES 2.7255
Our price
$0.026200
KES 3.3683
|
Meta
$0.021200
KES 2.7255
Our price
$0.026200
KES 3.3683
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Latin America | region |
Meta
$0.074000
KES 9.5134
Our price
$0.079000
KES 10.1562
|
Meta
$0.011300
KES 1.4527
Our price
$0.016300
KES 2.0955
|
Meta
$0.011300
KES 1.4527
Our price
$0.016300
KES 2.0955
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Middle East | region |
Meta
$0.034100
KES 4.3839
Our price
$0.039100
KES 5.0267
|
Meta
$0.009100
KES 1.1699
Our price
$0.014100
KES 1.8127
|
Meta
$0.009100
KES 1.1699
Our price
$0.014100
KES 1.8127
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Rest of Western Europe | region |
Meta
$0.059200
KES 7.6107
Our price
$0.064200
KES 8.2535
|
Meta
$0.017100
KES 2.1984
Our price
$0.022100
KES 2.8412
|
Meta
$0.017100
KES 2.1984
Our price
$0.022100
KES 2.8412
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
| Other | other |
Meta
$0.060400
KES 7.7650
Our price
$0.065400
KES 8.4078
|
Meta
$0.007700
KES 0.9899
Our price
$0.012700
KES 1.6327
|
Meta
$0.007700
KES 0.9899
Our price
$0.012700
KES 1.6327
|
Meta
$0.000000
KES 0.0000
Our price
$0.000000
KES 0.0000
|
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