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Telco Starter
KES 0 – 19,999
Growth
KES 20,000 – 99,999
Business
KES 100,000 – 399,999
Enterprise
KES 400,000+
Safaricom KES 0.8 KES 0.7 KES 0.6 KES 0.4
Airtel Kenya (Local Traffic) KES 0.8 KES 0.8 KES 0.7 KES 0.6
Other Kenyan Telcos KES 0.8 KES 0.8 KES 0.7 KES 0.6

Sender ID

Sender ID set up cost for all Mobile Service Providers

Telco Set Up
Bundled Safaricom & Airtel KES 14,100
Safaricom only KES 8,700
Airtel only KES 8,700
Telkom KES 4,500
Equitel KES 9,000

Shared USSD Code

USSD Code Set Up Monthly Maintenance
*483*X# or *789*X# Free KES 40,000
*483*XX# or *789*XX# Free KES 30,000
*483*XXX# or *789*XXX# Free KES 20,000
483*XXXX# or *789*XXXX# and more Free KES 10,000

Pre-Paid costs per session (Cost is covered by the end user)

A shared USSD code will be raised on Safaricom, Airtel and Telkom.

The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below. A compulsory deposit of KES 5,000 is required for the session cost

Network Telco Charge to the End User RebueText Infrastructure Fee
Safaricom KES 1 KES 0.25
Airtel KES 3 KES 0.25
Telkom KES 1 KES 0.25

Dedicated USSD Code

Telco Test Bed Set Up Cost Deposit(One Off) Monthy Maintenance (*XXX#) Monthy Maintenance (*XXX*X#) And More
Safaricom KES 17,400 KES 145,000 KES 70,000 KES 58,000
Airtel KES 116,000 KES 46,400
Telkom KES 17,400 KES 58,000 KES 28,500 KES 40,600
Equitel KES 15,000 KES 60,000 KES 58,000

Post-Paid costs per session (Cost is covered by the code owner)

A compulsory deposit of KES 10,000 is required for the session cost

Network Basic Plan
KES 0 - 19,999
Plus Plan
KES 20,000 - 99,999
Premium Plan
KES 100,000 - 399,999
Max Plan
KES 400,000+
Safaricom KES 1.5 KES 1.5 KES 1.25 KES 1.25

Pre-Paid costs per session (Cost is covered by the end user)

The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below. A compulsory deposit of KES 10,000 is required for the session cost

Network Telco Charge to the End User RebueText Infrastructure fee
Safaricom KES 1 KES 0.25
Airtel KES 3 KES 0.25
Telkom KES 1 KES 0.25
Equitel KES 1 KES 0.25

Dedicated Short Code

Telco Deposit Set Up Monthly Maintenance per Telco
Safaricom, Airtel, Equitel and Telkom KES 10,000 Free KES 15,000
*prices are 16% VAT exclusive Raising a Toll Free Short Code attracts an extra charge of KES 5,000 (VAT exclusive)

Shared Short Code (Keyword)

Set Up Monthly Maintenance
KES 5,000 + 16% VAT KES 2,000 + 16% VAT

Rebue Text Voice Pricing

Phone Numbers

Type Deposit Set Up Monthly Maintenance
Regular (Safaricom and Airtel) 0 KES 5,000 + 16% VAT KES 2,000 + 16% VAT
Toll Free (800 series) (Safaricom only) KES 50,000 KES 20,000 + 16% VAT KES 15,000 + 16% VAT
Premium Rated (Safaricom only) 0 KES 20,000 + 16% VAT KES 15,000 + 16% VAT

Local Charges

Type Cost per minute
Regular Incoming KES 0.50
Regular Outgoing KES 2.50
SIP Incoming KES 0.25
SIP Outgoing KES 0.25
SIP Trunk KES 0.50
Toll Free Incoming KES 2.50
Call Conference KES 0.50

Text to Speech Charges

Type Cost per character
Google TTS Standard USD 0.000008
Google TTS Wavenet USD 0.000032

Calls per second (CPS) Pricing

Calls per second Monthly cost
1 KES 0
2 KES 3,000 + 16% VAT
3 KES 6,000 + 16% VAT
4 KES 9,000 + 16% VAT
5 KES 12,000 + 16% VAT

Rebue Text Airtime Pricing

Telco Basic Plan (KES)
0 - 19,999
Plus Plan (KES)
20,000 - 99,999
Premium Plan (KES)
100,000 - 399,999
Max Plan (KES)
400,000+
Safaricom 4% 4% 5% 6%
Airtel 4% 4% 5% 6%
JTL 2% 2.5% 3.5% 5%
Equitel 1% 1.25% 1.75% 2.5%

RebueText WhatsApp Business Pricing

WhatsApp pricing is based on conversation categories as defined by Meta. A conversation lasts 24 hours from the first message.

Item Cost
Set Up USD 85
Monthly Maintenance USD 50
Item Marketing Utility Authentication Service
Cost per Message - Rest of Africa USD 0.032 USD 0.007 USD 0.007 USD 0.002
Cost per Message - Nigeria USD 0.072 USD 0.012 USD 0.012 USD 0.002
Cost per Message - South Africa USD 0.052 USD 0.012 USD 0.012 USD 0.002
Cost per Message - Egypt USD 0.150 USD 0.009 USD 0.09 USD 0.002

Conversation Categories Explained

Type Description
Marketing Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These include offers, promos, related product suggestions, and abandoned cart reminders.
Utility Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update).
Authentication Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey.
Service User-initiated customer support messages. These enable businesses to manage incoming inquiries. Opening a user message opens a 24-hour customer service window which resets with each user message.
Note: Marketing, Utility, and Authentication conversations can only be initiated using approved WhatsApp message templates.

* Prices are Meta standard WhatsApp charges (USD). RebueText platform fees may apply. * The first 1,000 service conversations per month are free, as per Meta policy.

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